It was all here before us and never more so than when Mathew was joined by his parents in the barn. Suddenly I saw that it was’nt merely a question of spring water with an apparently distinguishable “acidic flavour”, but the whole deal, from the family ties to the area, right the way through to the involvement of the community. This is what fetches mathew’s high prices in the savoy and good luck to him. Nine pound a bottle speaks not only of the social conotations which these people are eagre to express but also of their idealistic fantasies of what was once, but is no more; a sense of belonging, belonging to something bigger, better than the commercial products which have taken their place today.
You can paint it how you like, employ the best designer, stress the acidity of the water and chill it to bourgoisie standards, but at the end of the day the flavour is in the story and the story is community, locality and heritage.
For my own part you won’t find a better cup of water than the tap water on my uncle’s farm and i have often been left exaggerating the fressness and coolness of it, but this is tap water right? The same water as what I’d get anywhere else in the county, why then is this water so alluring and refreshing to me? It’s because of what it represents. From the context in which it is drunk right the way through to the history which surrounds its production. Even the old china jug from which it is served. It all adds to the taste of a universally tasteless product, water!
It was particularly fascinating to see that mathew still kept livestock on his farm, even though this at times proved difficult to justify to the powers whom now sanctioned his bottling buisness. I wonder however, if the eradication of these animals from the production sight and the subsequent conversion to a kind of factory environment would damage his buisness. Indeed, no doubt it would and for my part I think he knows this. These animals were as essential to his enterprise as the water itself, because they complete the image that he is promoting. The health and safety officers may hate this, but his buyers can’t get enough of it, it just remains to be seen whether LS will be able to maintain its exclusivity in the market.
There are of course points which i have negated to mention and for good reasons, mainly because they counter what i have spent the last half hour emphasising, that is a sense of community. While those people far and wide are enjoying this product, it remains inaccessible to you and I-the make up of that community.
As for heritage he has this in abundance, stretching all the way back to the gentryfied Lloyd’s and Lewes who was ruled supreme throughout this area. Some of you may remember these from our last term and the connection with llanyrchaeron was keenly felt once in the courtyard of the 19th century house.
This got me thinking about another connection which still seems vague but is worth a mention all the same. Prior to my introduction to this degree I was generously given a book on the Azande people of the Sudan in Africa. (thank you Sam) for a long time I was unable to relate at all to the material before and even those universal phenomenons, such as society and its make up proved completely alien to me. The delineation of the settlements within Azande society were so different to my own that I wondered if I had any buisness at all applying for such a course. As time wore on I became increasingly aware that this alien environment was not so after all and resembled much of my own. llanllyr and llanyrchaeron made that connection possible, but I will not trouble you any further with that, good night and good luck. Rhodri.